In the AD-age, when online advertising is growing by leaps and bounds, the search for the perfect ad network is still a delusion. In a recent survey by McKinsey Quarterly about online marketing (requires free registration to read), a large number of companies (major part of which are Fortune 500 companies) do plan to invest even heavily (if not doing already) in online advertisements. And not surprisingly, companies are in the search of new and unexplored methodologies / ways for online advertisements. The bottom line is, companies are ready to shell out money, but on newer medias
Undoubtedly, the report also carries a lot of stress on blogs, and how companies are looking at consumer generated content for marketing and advertisement. Cashing on these opportunities, are 2 of the major players who are doing exceptionally well in the text link ads business (apart from paid writing ads), notably Text-link-ads.com and Linkworth.com
Going by the bloggers’ choice, it seems that it is a much better option to use text-link based advertisement media rather than sponsored blogging, since quality advertisers with brand names and lot of investment in ads, prefer link-ads over sponsored blogging. And on the question of why - simply a lot of technical and functional reasons, and the impact on their business. No doubt, companies prefer to have a sponsored group on facebook, spending more than $30000 per quarter for the same, rather than have Mark Zuckerberg write a blog entry for them (which I doubt will be any less than $30000 !! :p ).
There might be some in the crowd who would still prefer reviews, going by the fact that there are some blogs which make more than even $1000 for one small little piece of writing that goes on their blog (a.k.a review article), but then again, they are the exceptional ones. When we talk about blogging, we mean everybody - the general lot, cause that’s the target for companies who are willing to spend millions of dollars on text link ads or some other forms of creative buys. What the average blogger needs is to have a simple method of monetizing his blog, and what the companies need is a creative way of advertisement.
In the next few articles, we will go deeper into the web and the advertising world, and try and find out the next big upcoming ideas on creativity.
on Mar 15th, 2008 at 4:59 pm
I have few Personal Blof sites and 2 web sites i have been getting into DIGG, Delicous etc but how do i get them going i think they have great potential and content
on Mar 15th, 2008 at 5:40 pm
Well, Clixant (I guess that’s the name), it all depends on what sites are we talking about here. You should have mentioned the name of your website, etc..
If you need any help, then do let me know.
on Mar 15th, 2008 at 5:40 pm
Well, Clixant (I guess that’s the name), it all depends on what sites are we talking about here. You should have mentioned the name of your website, etc..
If you need any help, then do let me know.
on May 14th, 2008 at 11:43 am
Hello my friends :)
;)