In the AD-age, when online advertising is growing by leaps and bounds, the search for the perfect ad network is still a delusion. In a recent survey by McKinsey Quarterly about online marketing (requires free registration to read), a large number of companies (major part of which are Fortune 500 companies) do plan to invest even heavily (if not doing already) in online advertisements. And not surprisingly, companies are in the search of new and unexplored methodologies / ways for online advertisements. The bottom line is, companies are ready to shell out money, but on newer medias
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